How to distinguish a good realtor from a bad one in Poland: an honest conversation without illusions

The real estate market in Poland attracts more and more people—buyers, investors, and foreigners. Along with this growing interest, the number of realtors is also growing.
And here the main question arises:

How do you know who's a professional and who's just a person with a pretty social media profile?

This article may seem harsh and may not appeal to new agents.
But let's be honest: We are talking about transactions worth hundreds of thousands, and sometimes millions of zlotys.

Why are there so many "random" realtors in Poland?

Let's start with a fact that not everyone knows.

❗ There is NO mandatory in Poland realtor licenses

Previously, the profession of a real estate agent was licensed.
Today - You can enter this field without specialized education, exams, or permission.

📌 Formally:

• no higher education required in real estate,
• no experience required,
• no license required.

This means that Almost anyone can become a realtor.

And in the end it turns out that:

Just yesterday, a person worked in a kebab shop or in a Żabka —
and today he is already a realtor.

⚠️ Let me clarify right away:
я I have nothing against kebab or Żabki.
The problem is not in the profession, but in the absence of knowledge and experience, which suddenly begin to be sold as «expertise».

Fast learning - fast illusions

Most agencies in Poland train newcomers very quickly:

• short internal training,
• basic scripts,
• minimum practice.

After a few days or weeks, the person:

• receives a business card,
• access to portals,
• status of "real estate agent".

📌 But he has no knowledge of the market, law, negotiations or real cases.

Social media creates image, not competence

Then the second stage begins:

📸 beautiful photos
🕴️ smart look
🏙️ Posts about "successful deals"«
📊 motivational quotes

And the client gets the feeling:

«"He must be a professional if he looks like that.".

But external image ≠ real experience.

Why do newcomers disappear so quickly?

There is another fact that is rarely spoken about out loud:

⏳ The average «life cycle» of a newcomer to a real estate agency in Poland is 1–5 months

Why?

🔻 In 90% cases, clients they don't come themselves
🔻 It needs to be done cold calls
🔻 Constant refusals
🔻 Pressure for results

People burn out.
Some people leave on their own.
Someone is getting fired.

And here's the question:

Would you want a person who might leave in a month to study using your money?

Why experience is more important than beautiful posts

A good realtor is not someone who:

• speaks beautifully,
• actively uses social networks,
• looks "expensive".

And the one who:
✔ at least one year of real-world experience
✔ real closed deals
✔ Understanding the market, not memorized phrases
✔ the ability to solve problems, not create them

📌 A real estate agent must bring you knowledge and help.

If a person was previously a salesperson (exaggerating) and only entered the field yesterday -
What knowledge can he pass on to you today?

Yes, beginners also need to learn somewhere - but not from you

I understand the argument:

«"Everyone started somewhere.".

This is true.

But let's be honest:
Would you risk a large sum of money so that someone could “gain experience” on your deal?

Real estate is not an area where the cost of a mistake is equal to a bad order at a cafe.
The error here is:

• loss of money,
• legal problems,
• years of consequences.

How to distinguish a good realtor from a bad one: a checklist

A good realtor in Poland:
✔ has been working in the field for at least a year
✔ can tell you about real transactions
✔ Explains the risks, rather than promising "everything will be fine"«
✔ knows the market, documents, and processes
✔ Earns trust, not images

Bad realtor:
✖ sells the image
✖ avoids specifics
✖ cannot explain the details of the transaction
✖ speaks in cliches
✖ Learn as you go – at your expense

Conclusion

The real estate market in Poland is open - too open.
The lack of licensing and entry barriers has meant that the real estate profession has often become a temporary step rather than a conscious choice.

This is why it is especially important today:
👉 choose not an image, but an experience
👉 look not at social media, but at real transactions
👉 don't be afraid to ask uncomfortable questions

Because in real estate you take risks not with likes, but with money.